The concept for this booth is massive and houses several different areas to accommodate traffic and different demographics for a large brand. Some rooms are in a meeting style while others have a children’s play area and relaxation chairs for different ambiences while the design itself is quite neutral and has a sky overhang. The tunnel effect is interesting and the segmentation allows for brands that cater to different traffic types at once without falling short in any particular area.
Focusing on décor and high rises, this booth uses the branded arches as both a sponsorship opportunity and a way of attracting attention on the exhibition floor. It then uses specialised meeting areas to have one-on-one discussions with guests to meet their needs. Also the addition of foliage can add dynamic décor while also adding familiarity to suit the booth.
It’s statistically likely that attendees at consumer shows will either have kids with them or at home,, or they are young enough to have a child mentality so concepts like this can be popular. It’s a fairly simple idea by using the different display toys to box in the open space and then allow attendees to use each product to test it (and have fun) but it works. The open space in the centre is clearly included but allows plenty of foot traffic while the front and centre manned booth helps passing guests have their questions answered and be able to interact without committing to the booth itself.
Credit: Yourlink2China, Top Bright Animation Group
An excellent way to draw in attendees is to take them on a journey and create an immersive experience like this example at the San Francisco Wildcards Exhibition accompanying the ACADIA conference. With plenty of space to play with the different elements of this curved display it can showcase new ideas and feed one onto another while using a semi-circle to create a mini pod to enhance the viewing experience. The different areas can give interesting atmospheres although still part of the same installation and the unique shape can entice others to get involved and view
Adaptability can be the key objective if you want a lot of elements on a smaller budget and this is an excellent idea to execute this. Each element of this booth is build from large blocks that have adapted to a welcome podium, digital screen holder, signage display entrance and various walls and partitions to ensure privacy and meetings on the exhibition floor. Although this booth hasn’t used much height, it still looks intricate and effective while offering the necessary elements to make an exhibition stand successful.
An example concept of a massive booth design that will definitely make an impact with its product viewing area, front desk for answering questions and discussions as well as the meeting point above for full corporate usage. This booth also has digital screens, brochure holders, signage and information so that no part of the stand is not being used and with plenty of branding opportunities it is guaranteed to be unmissable.
Credit: Addiksi Kreatif Imagi
It’s easy to see why this won “best booth” at this 2017 event because it’s combination of multi-tiers, rigging and outer red carpet add different dynamics and create a venue atmosphere within the trade show venue itself. The actual booth is comprised of modified shipping containers which allow for various levels and different entertainment and catering for attendees while the “red carpet” service around the perimeter is both functional for queues and adds a sense of exclusivity drawing more guests to it.
Credit: Acme Made In America Inc.
This 150 sqm booth approaches things differently by enclosing the outer edges and creating a mini atrium with different seating heights in the middle. Using digital screens that are facing inwards the brand can display different elements depending on the seating arrangement while from the outside there is branding, signage and brochure display options so that even if you are just passing you can be included in the message. This encourages areas where the booth staff can discuss with the attendees and look at ways to engage with them on a personal level rather than interacting with the booth.
Watch the booth build:
Digital Air Show
This booth opts for simplicity by showcasing different product sizes on a large “showroom” style layout but takes things further with the curved screen display with their products in action. Personalising products in this way helps to connect to the audience and the fighter jet scenes on the high-end LED’s can be incredibly immersive in both sound and picture when you see tricks in action.
An interesting cube idea that uses self-contained spaces that can be used to have more meaningful discussions about products and services as well as interactions with staff. The cool factor with these is that they have considered a variety of angles so that from the outside looking in, you can see brand information whereas, while you’re inside you have a simple layout to help you focus on the conversation in front of you.
Credit: T3 Systems, Expo Graphica
Swimming With The Fishes
Taking inspiration from other elements is quite common and in this marine-inspired booth is large and spectacular without being tacky. The fish tables are pretty obvious but the rest of the stand is fairly subtle, using wave effects to encourage traffic to certain areas and create a flow for those who are visiting. Plus there are plenty of areas including a lounge, information kiosk, manned area and then a central viewing area.
12. Giant Gumball Machines and Helter Skelter
At CES 2018 Google have a huge presence showcasing their products and cool tech. The giant gumball machine and helter skelter capture your imagination right from the start. Sure, creating a village like this will be outside of the budget of most organizations but, without a doubt everyone visiting the show will be talking about it and eager to have a full tour.
5 Tips For Large Exhibition Footprints
- Claim Space
You don’t always have to fill all of the space you are given and keeping things simplistic with an open area may suit your demographic or sales model. You may also need space for different elements of your booth, just ensure that you always claim it so that it looks deliberate. What we mean by this is make sure the confines of your booth house the open space, don’t leave it on the edges and ensure that if you have carpet or branded floor that this is included for the open space and decorate the area in line with the rest of the booth. This turns open space into an “effect” rather than a mistake.
- Use Height
You may notice that many of the above booths use height, not just width alone, this is because it can be easy to overlook a large booth that isn’t overly defined can blend into the trade show floor if you aren’t using tailored flooring. It doesn’t have to be expensive with large rigging installations but tall banners, foliage or props can make a huge difference, particularly if your booth doesn’t have walls or defined space.
- Be Clear On Message
With so much space at your disposal, it is easy to fall into the trap of doing too much at once and making your booth too busy. Being completely interactive with plenty of participation ideas is excellent for engagement, just ensure that your message hasn’t been diluted in the process.
- Add Uniqueness
You can stand out and remain memorable by adding unique elements that booths with limited space can’t offer to beat the competition at an exhibition or trade show. For example, have your own bar, lounge, food, live music area or even a combination of these to showcase your space and brand in its entirety, offering more than the competition can and making the most of it.
- Consider Angles
The bigger your booth, the more of it that is exposed from every side and the more angles you need to consider. Make sure your booth makes an impact in a 360 view so no matter where attendees are approaching from you are making the impression that you want and that it is seen in the right way. Using circular furniture, banners or double-sided backdrops can help with this.
If you have the area then use it to your full advantage like these examples have done. Just remember to make it space with a purpose and offer real value to make your costs and square feet worth it for your brand.
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